Leveraging Your Careers Page

It is no secret that prospective employees are checking you out online before they apply for your openings. They are looking at your website and your online presence through social media to see if you are the kind of workplace they want to be a part of. So, if we know this is happening, then why not make sure that you leverage this opportunity to showcase just how great a workplace you are!

“Employers who are known for who they are and what they are like to work with are the employers who attract the best talent.”

Here are 5 good reasons to have a great Careers page on your website!

1. Share your Story. Let people know what kind of organization you are – and that includes the way you are as a place to work! A careers page on your website that talks about what kind of employer you are, the kind of culture you have and the kind of people that work at your organization communicates to your future employees what they can expect.
2. Market your jobs. This is also a no-cost way to get the word out that you have a job opening. It allows you an opportunity to provide more information about a position than a job board does (job descriptions for download work great!) and it also promotes word for mouth marketing about all the job openings you have.
3. Speak directly to candidates. Give potential candidates a sense of whether they would fit in your organization before they apply. Get your candidates to do the work for you by screening themselves out if they don’t think they would belong in your environment. Be clear about what you offer as an employer and they will know whether it is for them or not.
4. Provide current employees with a place to brag! Career pages that show current employees (especially on video – hint hint) talking about how great it is to work for you is a wonderful testimonial for coming to work for you! This is also a chance for your employees to share their experiences and to generate their own feelings of pride for being a part of the organization.
5. Build your brand! Employers who are known for who they are and what they are like to work with are the employers who attract the best talent.   If no one can find your job, you won’t attract the best candidates. In today’s employment market, you need all the leverage you can get to attract the best and the brightest – and don’t you want the best of the best to come and work for you?

Your Engaged Assignment: Take a look at your careers page, if you have one, from the perspective of a job seeker. What information is missing? Don’t have a careers page? Then what action can you take today to start building one? Need help? You know where we are!